About the Dashboard
The Climate Comms Dashboard is designed as a dynamic, living resource: an open, continuously evolving space to explore what is resonating, emerging, and shifting in public conversations on climate.
Spanning multiple themes — from agriculture and urban biodiversity to forests, air, water, and livelihoods — the dashboard brings together diverse experiments, insights, and messaging approaches from across the country.
It is intended to be used anytime, by anyone working on climate, as a practical tool to inform strategies, spark ideas, and ground campaigns in real-world learning.
Why This Exists
Climate communication has evolved significantly, with growing evidence on what should influence behaviour change. Yet, in practice, what resonates with people — and especially what spreads widely — remains deeply unpredictable.
Viral moments, cultural traction, and shifts in public imagination often emerge from unexpected places, outside formal communication strategies. At the same time, the ability to create and disseminate messages is no longer limited to professional communicators.
What We Aim To Do
By making information visible across geographies, languages, formats, and audiences, the dashboard aims to:
- Reduce fragmentation of knowledge across the climate communication ecosystem
- Enable more responsive, creative, and effective climate communication
- Build a shared, practice-based knowledge base for practitioners
- Unlock creativity and agency in climate storytelling and messaging
- Generate real-world insights on what drives engagement and action
For Everyone Working on Climate
Whether you are a campaigner, researcher, storyteller, community organiser, journalist, or simply someone who cares about how we talk about climate — this dashboard is for you. Browse experiments, learn from what others are trying, and contribute your own insights.